Company and Market Analysis

A company and market analysis to understand your business

In order to evaluate whether an expansion can be taken into consideration, is vital to us that we understand your business model, your market and other aspects like workforce, logistic or where your clients are based and what market potential exist.

1. Market Analysis of your company​

In order to evaluate whether an expansion can be taken into consideration, is vital to us that we understand your business model, your market and other aspects like workforce, logistic or where your clients are based and what market potential exist.

1. Market Analysis of your company​

Before we make together an assessment whether any expansion should be carried out, we would like to get to know you and your company better in a personal or virtual meeting.

Setting up a company thousands of miles away is not to underestimated and the processes must be looked at it very detailed. We want to understand your business by going through the framework below “Core 9” in which we discuss factors like your industry, short- and long-term strategy, USP’s, strengths, weaknesses, opportunities, competition as well as your reasons why you take an expansion into consideration. So, we will assess whether it makes financial and strategic sense to carry out an expansion.

In a second step, we will analyze in the “Feasibility Study” whether resources and infrastructure are available in Mexico to execute your activities. Please note that all those conversations and analysis will be free of costs.

1. Market Analysis of your company​

Before we make together an assessment whether any expansion should be carried out, we would like to get to know you and your company better in a personal or virtual meeting.

Setting up a company thousands of miles away is not to underestimated and the processes must be looked at it very detailed. We want to understand your business by going through the framework below “Core 9” in which we discuss factors like your industry, short- and long-term strategy, USP’s, strengths, weaknesses, opportunities, competition as well as your reasons why you take an expansion into consideration. So, we will assess whether it makes financial and strategic sense to carry out an expansion.

In a second step, we will analyze in the “Feasibility Study” whether resources and infrastructure are available in Mexico to execute your activities. Please note that all those conversations and analysis will be free of costs.

Our “Core 9” framework

expansion

1. Reasons for an Expansion

We would like to understand your motivations of your expansion plans. Beside decreasing production or labor costs, there are many other reasons for an expansion.

  • improving your customer service level
  • build a distribution center close by the United States
  • decrease costs in the supply chain
  • faster return service or benefiting from synergies of new skilled labor.
  • diversification of your production portfolio
  • new sales market
  • decrease production and labor cost
  • closer to its clients
  • attract talents from the continent America

orange sparks during metal grinding in heavy industry plant

2. Industry

We want to become an overview in what industry you are operating in, who are your customers, or what potential sales demand and sales market you will have in the future.

  • market size
  • trends
  • projected growth.
  • potential demand in the future.
  • saving costs
  • legal restrictions 
  • future sales potential
  • target market location
  • segmentation

product_services

3. Product / Service

For legal aspects, import and export calculations, and many other factors, we would like to know your product / service better

  • what do you want to produce abroad
  • where is the raw material come from
  • will it be an assembling center
  • what tasks should be executed at the new location
  • Is a return service also offered

expansion

1. Reasons for an Expansion

We would like to understand your motivations of your expansion plans. Beside decreasing production or labor costs, there are many other reasons for an expansion.

  • improving your customer service level
  • build a distribution center close by the United States
  • decrease costs in the supply chain
  • faster return service or benefiting from synergies of new skilled labor.
  • diversification of your production portfolio
  • new sales market
  • decrease production and labor cost
  • closer to its clients
  • attract talents from the continent America

orange sparks during metal grinding in heavy industry plant

2. Industry

We want to become an overview in what industry you are operating in, who are your customers, or what potential sales demand and sales market you will have in the future.

  • market size
  • trends
  • projected growth.
  • potential demand in the future.
  • saving costs
  • legal restrictions 
  • future sales potential
  • target market location
  • segmentation

product_services

3. Product / Service

For legal aspects, import and export calculations, and many other factors, we would like to know your product / service better

  • what do you want to produce abroad
  • where is the raw material come from
  • will it be an assembling center
  • what tasks should be executed at the new location
  • Is a return service also offered

business-strategy

4. Strategy & Finance

A due dilligence must be done to evaluate what must be invest for an expansion and whether it makes sense to expand or not.

  • how I will control the branch
  • Do i have the capital to execute the expansion

find the right employees

5. Skilled Workforce

Another critical success factor is to assess what labor force with which skills and education are required to execute the activities

  • What skills do I need to execute the tasks
  • Can I only process certain tasks abroad

what infrastructure is needed

6. Infrastructure & Logistic ​

Beside the human capital, we have to look at your infrastructure and logistic requirements.

  • how much logistic space is required to store product
  • any dangerous goods
  • how much square meter to produce
  • do the products need any special storage?
  • Certain climate rooms for specific goods?
  • Special distribution center facilities?
  • Special elevator technology

business-strategy

4. Strategy & Finance

A due dilligence must be done to evaluate what must be invest for an expansion and whether it makes sense to expand or not.

  • how I will control the branch
  • Do i have the capital to execute the expansion

find the right employees

5. Skilled Workforce

Another critical success factor is to assess what labor force with which skills and education are required to execute the activities

  • What skills do I need to execute the tasks
  • Can I only process certain tasks abroad

what infrastructure is needed

6. Infrastructure & Logistic ​

Beside the human capital, we have to look at your infrastructure and logistic requirements.

  • how much logistic space is required to store product
  • any dangerous goods
  • how much square meter to produce
  • do the products need any special storage?
  • Certain climate rooms for specific goods?
  • Special distribution center facilities?
  • Special elevator technology

understand the values and culture

7. Values & Culture

Every country has its own culture and values – you cannot emphasize it enough, especially nowadays where the globalization prevails the standards. Implementing your values into a new culture can be challenging as you are not locally present.

We will analyse together how your values and culture can be implemented into the Mexicos' culture.

Apart from that, there are also differences in language, emotionality, religion, power or individualism within a new culture.

what processes can be improved

8. Process Improvement​

An expansion to another country opens companies to implement new process to optimize operations as you do not have any resistance to change. We will analyse what processes could be improved. 

An expansion to another country opens you the door to exactly do this kind of experimentation without having the fear that people will resist to change. You will hire new workforce oversea with a new mindset, people who are willing and are interested in new ways of working.  In addition, running new processes are not that costly due to the cost structure of Mexico.

what future risks exist

9. (Future) Risks​

Nowadays, we are living in a fast and disruptive world in which forecasts are very tough to estimate. We have to know what challenges you are facing at the moment as well as what potential risks will arise in the future which will affect your company – with and without an expansion.

An expansion brings a lot of new opportunities; however, it also contains various risks such as corruption, culture and language barriers, government issues or lack of control due to the distance.

understand the values and culture

7. Values & Culture

Every country has its own culture and values – you cannot emphasize it enough, especially nowadays where the globalization prevails the standards. Implementing your values into a new culture can be challenging as you are not locally present.

We will analyse together how your values and culture can be implemented into the Mexicos' culture.

Apart from that, there are also differences in language, emotionality, religion, power or individualism within a new culture.

what processes can be improved

8. Process Improvement​

An expansion to another country opens companies to implement new process to optimize operations as you do not have any resistance to change. We will analyse what processes could be improved. 

An expansion to another country opens you the door to exactly do this kind of experimentation without having the fear that people will resist to change. You will hire new workforce oversea with a new mindset, people who are willing and are interested in new ways of working.  In addition, running new processes are not that costly due to the cost structure of Mexico.

what future risks exist

9. (Future) Risks​

Nowadays, we are living in a fast and disruptive world in which forecasts are very tough to estimate. We have to know what challenges you are facing at the moment as well as what potential risks will arise in the future which will affect your company – with and without an expansion.

An expansion brings a lot of new opportunities; however, it also contains various risks such as corruption, culture and language barriers, government issues or lack of control due to the distance.

you want to find out more about a market analysis for your company?

Get in touch with us and we will discuss in a meeting how we would undertake a Market Analysis of your company.

Contact Us

you want to find out more about a market analysis for your company?

Get in touch with us and we will discuss in a meeting how we would undertake a Market Analysis of your company.

Contact Us